Teleflora
Branded Content
To activate on one of the biggest floral occasions of the year our client–Teleflora–had to follow the success of our previous viral hit with something that would be as genuine and note worthy. This allowed us to take a deeper look at the holiday and motherhood exposing the unfortunate sexism and unrealistic expectations that shroud them.
We decided to create an empowering video showing that motherhood isn't always hearts and roses.
The video aimed to highlight the physical and emotional strength required to be a mother, and juxtaposes its visuals with Vince Lombardi's famous "What it takes to be number one" speech, which is often use to highlight the prowess and physicality of male-driven competition, transferring commonly recognized male qualities and attitudes (often only granted to male athletes) to scenes of real mothers living their real situations.
One Tough Mother
No one ever said motherhood was easy.
It’s a tough, gritty, no-pain-no-gain job that takes strength, courage and a whole lot of love. A mother’s perseverance is inspiring to say the least. Yes, motherhood is a struggle, but through all the difficulty comes reward—an endless supply.
Being a mother isn’t always hearts and roses, but it can be on Mother’s Day.
