I build strong brands and healthy organizations
because healthy organizations build strong brands.
It’s that simple.
Co-Founder
2017 – Present
I left my big job in the big city and moved to the Hudson Valley in New York where I co-founded a boutique brand strategy agency.
Small but fierce, we built a healthy book of business from brands you already know and love (Hilton, Jacuzzi, Jackson Family Wines) to brands we’ve helped put on the map (Arrowood Farm Brewery, Sunsoil, Clarity Insights) while helping a few other agencies to pitch and win, too.
And is the enemy of choice.
THE WONDERFUL COMPANY
Senior Vice President, Digital + Creative Services
Senior Vice President, Digital
2014 - 2017
Returned to LA to retake the reins of my former digital team with the charge to transform it into a centralized, full-service digital marketing organization: Wonderful Digital.
Now responsible for both the digital marketing and creative organizations, I set to work completely retooling Wonderful’s approach to digital across its entire brand portfolio (FIJI Water, POM Wonderful, Wonderful Pistachios, Halos), philanthropic initiatives (Wonderful Education, Wonderful Giving), and other Resnick family interests.
In 2016, I was promoted to oversee Wonderful Creative Services, which was inclusive of our photography studios, retouchers, proof readers, production artists, traffic, printing services, art buying, and asset management.
get crackin’
RAZORFISH
Senior Vice President, Executive Creative Director
Vice President, Creative
2013 – 2014
Left the warm embrace of LA for Atlanta, where I spent the next eighteen months healing and rebuilding a battered, war-torn office, too often viewed outside of Atlanta as a staff augmentation resource for other offices.
When asked to rally, the Atlanta team answered the call and we turned the tables on the other offices by building up the three largest accounts by revenue (and margin) of any Razorfish Office in North America; Bridgestone, AT&T, and Delta Airlines.
Which we supported with staff augmentation from other offices.
It was the humidity that got me in the end.
THE WONDERFUL COMPANY
Vice President, Interactive
Interactive Creative Director
2011 – 2013
Recruited by Lynda Resnick to breathe some new life into her in-house agency, I packed my bags and hopped a jet plane to Los Angeles where I arrived to find that ‘the web team’ was a bit of a fixer-upper.
I got crackin’ straight away, spending the next two years on a pistachio fueled mission building a dark horse digital team largely from the ground up. Our mission was clear: Give each of our brands a big juicy shot in the arm of fresh digital thinking.
And that’s exactly what we did.
It was nuts.
LEVEL STUDIOS
Executive Creative Director, San Francisco
2010 – 2011
I joined LEVEL Studios to lead their creative and user experience teams in the Bay Area.
I had chosen LEVEL because they were a small, independent, elite digital studio. At least they were until my second day when it was announced that we had been acquired by Rosetta. Six months later Rosetta was acquired by Publicis.
In my short time with LEVEL I pitched and won significant new business with NetApp, Cisco, Namco Bandai, YAHOO!, VMWare, Saba Software and Facebook – in fact, we were one of Facebook’s first ever agency partners.
A month later, I was acquired by Wonderful.
OGILVY
Group Creative Director
2009 – 2010
I joined OgilvyOne because I wanted to learn loyalty marketing and they were itching for a creative leader with a strong background in brand to helm their evolving Starwood Hotels business.
Determined to use our symbiotic powers for good, we set out on a crusade to rethink, reshape and rebrand the Starwood Preferred Guest Program from the ground up. After an awkward meeting or two, we learned to speak the same language and went on together to produce some of the strongest, smartest work of my career.
Stars > Asterisks
OLSON
Vice President, Group Creative Director
Vice President, Interactive Creative Director
Interactive Creative Director
2006 – 2009
Don’t ever sign anything John Olson puts in front of you if he’s buying the drinks.
I had never worked for a big, fancy agency before, so when John propositioned me to come on board and help him build the next generation of his digital team I signed the papers right then and there. Only later did it occur to me how strange it was that he already had had an offer drawn up before meeting with me.
Later, to celebrate the incredible growth and success of the digital team, John took me out for drinks again. This time he hoodwinked me into agreeing to stand up a new office in San Francisco.
I fell for that same ruse a third time, ultimately agreeing to lead our brand design studio.
I’ll meet you at the bonfire, Johnny
TARGET CORPORATION
Interactive Creative Director
2001 – 2006
The five years I spent with Target were profoundly formative, equally shaping my creative approach and leadership style.
I cut my teeth at Target working on their gift registries, which I quickly realized would be Target’s first foray into what we would eventually call Omni-Channel marketing. Working across channels thrust me into an incredibly unique and visible position within a still very siloed Target - a position I tried to leverage at every opportunity to connect, collaborate and build trust between the offline and online factions.
Ostensibly, this is why I was cherry-picked to build and lead an entirely new creative team responsible for establishing the vision and roadmap for current and future states of the Target.com site experience.
My team was also responsible for all digital gifting initiatives, This kept us tethered to the in-store guest experience where we were always looking for ways to integrate digital into the stores and conversely, the stores into Target.com
I still refer to customers as guests.
Awards & Recognition
