Only hacks blame briefs

The work needs to work

Patterns expose truth

Recognize great work before it becomes good work

Respect is contagious

Rigging strategy to fit work is fraud

Courage requires fear

Confidence is rarer than creativity

Originality is a false virtue

Morale always shows up in the work

Awards are a vice

Funny isn’t a strategy

Edit brutally

If it’s not right, it’s wrong

Use process responsibly

Try empathy

You are not your work