Prairie Organic Vodka campaign featuring a woman and wolves above a city skyline
Brien GrantBrand & Business Transformation Executive
01 / 04Prairie Vodka
Prairie Organic Vodka campaign featuring a woman and wolves above a city skyline
01 / 04

Brand launch

Prairie VodkaView case ↗
FIJI Water bottle suspended against an expansive blue sky
02 / 04

Brand + digital platform

FIJI WaterView case ↗
Arrowood Farm Brewery identity over a hop farm landscape
03 / 04

Branding + packaging

ArrowoodView case ↗
Historic Target.com shopping experience
04 / 04

Experience + commerce

TargetView case ↗
The argument

The brand is the output.
The organization is the machine.

I’ve spent my career working on both: building brands people care about and building the teams, systems, capabilities and operating models required to make them stronger.

Selected transformations / 01–04

Build. Fix. Scale. Transform.

Enter a consequential situation, find the real problem, change the system, improve the result.

01

Build

Wonderful Digital

Turned a fragmented digital function into a centralized, full-service marketing and creative organization with 50+ FTEs, full P&L responsibility and new capabilities spanning strategy, UX, media, analytics, development and delivery.

10× investment
02

Fix

Razorfish Atlanta

Inherited a battered 60+ person Creative and UX organization, rebuilt morale and client confidence, recovered lost business and helped make Atlanta home to the agency’s three largest North American accounts by revenue and margin.

$85M+ win
03

Scale

OLSON Interactive

Built the interactive discipline from 12 to 60 people, expanded Brand Design, founded the San Francisco office and shared P&L responsibility across all three.

12 → 60
04

Transform

Target.com

Built and led Site Experience, connected previously siloed digital and physical experiences, and served on executive steering committees shaping ecommerce, brand architecture and multi-channel strategy.

2.5% conversion lift
Selected work / 01–06

The work behind the operator.

Creative is the origin. Transformation is the capability. Business performance is the consequence.

Prairie Organic Vodka campaign image01 / Campaign systemPrairie / PrintFIJI Water city guide tablet experience02 / Experience designFIJI / City GuideStarwood Preferred Guest loyalty campaign03 / Loyalty experienceStarwood Preferred GuestPorsche customer experience platform04 / Customer experiencePorscheNew at Target digital experience05 / Experience + commerceNew at TargetWonderful Pistachios social campaign featuring Richard Sherman06 / Brand ecosystemWonderful Pistachios
View all selected work
About Brien

Creative by training. Operator by experience.

I came up through creative. Somewhere along the way, the assignments got bigger.

Build the team. Fix the office. Recover the account. Transform digital. Create the operating model. Sell the investment. Cut the waste. Win the business. And, yes, make the work better.

I’ve worked across Fortune 50 corporations, global agencies, founder-led businesses and my own companies—on both sides of the agency/client divide.