27 / Immersive experience

Happy Halo-days

A 4D trip to the North Pole, built for families in malls across the country.

For the 2015 holiday season Wonderful Halos partnered with DreamWorks to create an immersive 4D digital experience in malls within key markets across the country.

Client: Wonderful Halos / DreamWorks
Disciplines: Experience design / Partnership / Games / Retail activation

The idea.

Kids and their families could adventure to the North Pole to visit with Santa, play games and visit with magical elves who mysteriously knew their names.

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