One of the most exciting motorsports is IndyCar racing, and as long as there has been IndyCar races there have been Firestone tires connected to them.

Despite this commitment to racing, Firestone Racing had not invested much into their digital presence, missing a critical opportunity to connect the next generation of customers with Firestone’s legacy of performance.

The answer? Create a digital experience geared towards a younger audience that did double duty in sharing racing news and a passion for racing while educating and earning new fans - and customers.