Allen Edmonds
Brand Campaign - ‘Leave an Impression’
I was a bit taken back when an Allen Edmonds customer told me he had gifted a pair of his favorite Allen Edmonds to his son ,who had just joined the workforce – to work for his father in the family business.
His gift to his son was clearly far more than a pair of well worn shoes. He was preparing his son to walk in his shoes by literally giving him his shoes to walk in.
And then I heard similar stories from other customers.
The Allen Edmonds wearer is endlessly thoughtful, principled, and equally driven by value and his values. Wherever he goes, he leaves an impression.