High-end developer Ashton Woods had trailblazed their way to being the #1 most trusted homebuilder in the United States — and they were just getting started. As the brand looked ahead to a series of major development projects, they sought to refresh a tired and traditional brand identity to better reflect the company’s luxury positioning.

Beyond the brand’s identity, Ashton Woods sought a strategic perspective on an evolved brand experience — rooted in customer research – that would shape how the company went to market both online and in the physical world. 

Our research had revealed that luxury homebuyers were increasingly interested in personalization, and sought as many options as possible when customizing their new property.

We translated this insight into two different creative platforms ‘Love the Possibilities’ and ‘Let’s Create Yours’ — emphasizing the consumer desire for custom options and a fully bespoke feel. 

Since the rebrand, Ashton Woods has not only been recognized for breakneck sales — recently winning “Developer of the Year” at the 2018 Agents’ Choice Awards.

The pioneering brand has garnered numerous other marketing and design awards.